When Sanofi developed a breakthrough therapeutic for hemophilia, they tasked Tuba Time Creative to help tell their lead scientist's story.
Golin via Park Studio
Video Editing & Motion Graphics
Sanofi, a publicly-traded multinational pharmaceutical and healthcare company, wanted to showcase the real people behind their life-saving treatments. So when they developed a breakthrough therapeutic for hemophilia, they knew they had to tell the story of Ekta Seth Chhabra, their Senior Director of Rare disease and one of the main scientists responsible for a remarkable discovery.
Sanofi worked with Golin and Park Studios to produce a handful of documentary shorts, and turned to Tuba Time Creative to take Ekta's remarkable interviews and edit them into an engaging documentary featurette. Under direction of Park, Tuba Time combined fast shots, time-lapse photography, and interview footage to produce a piece that is fresh and informative.
The video was a success and debuted on World Hemophilia Day in concurrence with the release of Sanofi's Phase 3 studies published in The Lancet and The Lancet Haematology highlight potential to address unmet needs across all types of hemophilia, as well as the header video on their website and YouTube channels.
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