JW Marriott & Luxury Group
Translating the elegance of JW Marriott into high-performing social content
Luxury Group via 71 West
Video Editing, Motion Graphics, Creative Ideation
Background
The Luxury Group wanted to break the mold of traditional, slow-paced hospitality marketing. They needed to tap into current social media trends—specifically rapid-fire editing, stop-motion, and multi-photo compositions—to grab attention immediately.
The challenge was to execute these high-energy styles in a way that felt "elevated and sleek" rather than chaotic, ensuring the content remained on-brand for a luxury audience while utilizing a mix of existing photos and video footage.
How I Helped
I took ownership of the post-production creative, turning a folder of mixed assets into a cohesive social narrative. I developed a "sleek stop-motion" visual language, using rhythmic cuts and multi-image pop-ups to showcase multiple properties quickly without overwhelming the viewer. I ensured a seamless visual identity across the edits by strictly adhering to the "High Net Worth" typography guidelines and curating audio that matched the sophisticated visual energy.
The Results
I delivered over 50 unique videos, several of which went viral and redefined the brand’s social presence. A standout success was the "Days of the Week" campaign, which performed so well it was repurposed by the parent company for multiple parallel campaigns. This strategy of high-engagement, trend-focused editing successfully converted viewers into subscribers, resulting in a net increase in followers for both The Luxury Group and JW Marriott.
Additional Video
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