Video advertising on LinkedIn is one of the most popular forms of marketing today. It is the go-to networking platform for professionals and businesses. Home to over 700 million users worldwide, LinkedIn gives you the opportunity to target a highly engaged audience with your products and services. It also provides a direct way to host your video content instead of relying on third-party sites like YouTube.
If you’re looking to advertise on LinkedIn, then consider video ads as an option. These are handy in conveying your brand’s story while engaging with your audience more deeply. This blog post will focus on how effective video advertising can be when it comes to LinkedIn.
How LinkedIn Video Ads Run
LinkedIn video ads are sponsored content that appears in a user's newsfeed, much like Facebook video ads. These ads incorporate a headline of fewer than 70 characters and text descriptions of up to 600 characters to accompany the video content. Additionally, LinkedIn recommends uploading video captions in SRT format for optimal performance.
Video Marketing Options
With LinkedIn, you have two options for video ads: Sponsored Content and Sponsored InMail.
For Sponsored Content, a native ad will appear in your targets' feed. It can be up to 30 seconds long and is viewable on desktop and mobile devices. This type of ad gives you the opportunity to target people based on job title, industry, company size, and other criteria.
Sponsored InMail is a more personalized approach - it sends an individual message directly to someone's LinkedIn inbox. This short video (up to 30 seconds) can also be viewed on any device, giving you great versatility when selecting who receives it. Just like with Sponsored Content, you can segment by job title, industry, or any other specifications.
How You Will Benefit
Enhanced Engagement: Video content provides a more stimulating experience than other non-visual forms of content. Utilizing video advertisement is an effective way to improve the chances of your target market engaging with your message.
Highly Targeted: LinkedIn offers unparalleled targeting abilities compared to its competitors in the social media sphere. Ads can be tailored to your specific audience by leveraging criteria such as job title, company size, and industry. This provides you with a higher chance of reaching people who are more likely to be interested in what you have to offer.
Improve Your Brand Awareness: Producing quality video ads on LinkedIn has the potential to drive brand awareness and overall recognition, leading to long-term sales growth for your business. By investing in high-quality videos, you can tap into this beneficial cycle of marketing success.
Budget Friendly: LinkedIn is a great platform for running cost-effective ads. You can determine how much money you want to spend upfront and get started with the campaign. The beauty of this platform is that you'll only have to pay when your ad gets clicked on, which helps keep costs low while still getting results.
How To Create Effective Video Ads on LinkedIn
LinkedIn video ads are a great way to effectively reach your target audience and engage them with your brand.
It's important to create an ad that is short, sweet, and packed with eye-catching visuals. In today's ever-connected world, engaging your audience through your social media content is key. According to Kevin Christensen of Boulder Heavy Industries, the first three seconds of any video are crucial on websites like LinkedIn. If they don't catch the viewer's attention, they may scroll past it instead. Similarly, people tend to read the headline at the bottom of the post before actually reading your post copy; it pays therefore to make sure that your CTA is clear enough to encourage engagement and ensure that viewers stick around for more than just those initial three seconds.
Tell A Story
A compelling story can also help draw people in and make them feel connected to your brand. Brian Stewart of Prospero Web, LLC insists that visual storytelling can be a powerful tool when it comes to advertising on LinkedIn. According to him, it’s essential to craft content tailored specifically to your target audience; this will help you create a strong connection and encourage them to interact with the brand. To maximize its impact, consider adding personal greetings or sharing important moments connected to your business. This could be a very effective way of conveying your values and culture in an impactful manner.
Target The Right Audience
Ads should always be tailored to your ideal customer, not to what you want them to know. As Joel Bergvall of Shareability advises, "Ensure that you craft your message with the audience's needs in mind. Rather than thinking of what you'd like to convey, think about what they would like to hear." It is important to stay mindful of this to make sure that your advertising budget is being spent optimally.
Also, every ad should have a clear call-to-action at the end so viewers know how to respond. With these tips, you can create an effective video ad on LinkedIn!
Appropriate Video Specs
The ideal video you upload should meet the following specs:
- Horizontal Layout
- Video Size: 90KB - 200MB
- Height: 370 - 1090 pixels
- Video Width: 490 - 1930 pixels
- MP4 File
- AAC / MPEG4 Audio File
Once you have a rough draft for your ad contact me so we can make it perfect!
Video advertising on LinkedIn is a powerful tool for businesses to increase engagement, improve brand awareness, and drive more sales. By following these tips and best practices, you can create effective video ads that resonate with your target audience and crush your marketing goals.